How To Find The Best Gold Broker

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Man negotiating a deal.

Investing in gold gives any person’s portfolio an excellent safeguard against inflation, but finding the best gold broker for your investments can be more difficult than anticipated. You can find online gold dealers as well as physical offices near you; the best choice will be one that offers you information about the metal’s value for the near future while providing you with many options for increasing or decreasing your holdings. What should you know about finding the best gold dealer?

What’s In A Name

The reason that people use gold dealers or brokers in order to buy and sell the precious metal is that it can be quite difficult to find a buyer and a seller whenever you want to increase or decrease your holdings. While the value of all gold is set at a per-ounce rate, finding someone who is willing to give you either that amount of money or that amount of gold is more difficult than buying or selling other investments. Trading stocks requires only a click of a button, but buying and selling gold necessitates another party. Brokers work with the buyers and sellers in their community so that you do not have to. Since they can wait to find a seller or a buyer, they can sit on an investment that an ordinary person would not be willing (or able to) wait out. Finally, since they are licensed to trade the metal, you can be sure that you are getting a good deal from the transaction.

Online Or In Person

Like any other type of investment choice, it is possible to find a quality broker over the Internet. While there is nothing inherently bad about using an Internet brokerage firm, you have to be certain that your gold will be covered by insurance in the event of a failure in the transaction. No broker is worth the time if they cannot recommend insurers for your gold. Once you send off gold bullion, bars, or coins to a dealer, the broker will appraise its value (sometimes strictly a per-ounce basis, sometimes not) and then offer you a sum. At that point, it is your decision whether or not to accept that sum. Some dealers are open to price negotiations, but many more are not. An in-person broker deal can be much faster, but also give you much less of a premium on your metal, since gold brokers who only sell to the nearby community have less of a market and thus less of a profit margin.

Gold Dealer Reviews

No matter what route you decide to go, digital or physical, buying or selling gold from a broker is never a wise decision if you are not sure who you are dealing with. You should always check out gold broker reviews in order to determine which is the best choice for you. The ideal broker may be one who is helpful and willing to guide you through the process, or it may simply be the one who offers the highest premium for your gold. Here are a handful of the online brokers who assist customers in their decisions.


Perhaps the largest online gold broker to be found, APMEX (short for American Precious Metals Exchange) has been serving customers for over a decade. They are interested in purchasing all matter of metals in addition to gold: should you have a collection of silver or platinum as well, APMEX will happily quote you a price. For those interested in buying, you can purchase the American Eagle gold coins minted by the US Treasury as well as their Canadian counterpart, the Maple Leafs, and the gold coins of South Africa, the Krugerrands. This site is available 24/7 and is based out of Oklahoma.

You may have seen advertised on late-night television, offering quick cash for metal and jewelry. This southern California gold broker is a relative newcomer to the scene but has aggressively marketed its services and today is one of the top-ranked online gold brokers. Famous for transactions all over the globe, keeps a multilingual staff so that you can be sure you are getting the best value in your own native tongue. They offer investment newsletters as well as a start-up package for would-be investors.

Provident Metals

One of the few online gold brokers that dealt in precious metal prior to the Internet, is the child of Provident Precious Metals LLC, one of the largest metal trading firms in the United States. Based out of Dallas, Texas, this company has been trading gold and silver for over a century, having first bought and sold to the miners who capitalized on the gold rushes of the La Paz region of central Texas in the late eighteenth century. This broker deals in bullion both foreign and domestic along with all types of currency and rare or valuable coins.

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